Swat is blessed with natural beauty, rich culture and very hospitable inhabitants. Unfortunately the tourism industry of Swat is yet to mature. The main reason is lack of any proper services company, like other tourism regions of Pakistan, which can provide logistical support and guidance to tourists.
Due to the above reasons, Korbah was formed to become the first of its kind hospitality & tourism services company in the valley of Swat. The founder of Korbah Majid Ali Khan, a local resident of Swat, is fond of travelling and has been to many tourist destinations in Pakistan and globally. After a thorough research, he found out that the biggest obstacle in the growth of tourism industry of Swat valley is lack of any proper servicing company. Keeping the Pakhtun traditions of hospitality in mind, he conceived the idea of a services company that shall provide all necessary arrangements of basic travelling and lodging needs for the tourist aspiring to visit Swat and enjoy traditional hospitality and natural beauty. This way Korbah, which means host in Pashto, was formed.